Senior Motion Designer - Paid Advertisement

We’re looking for a Senior Motion Designer with strong motion and editing skills to join our team and elevate our short-form paid and social video content.

Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.

Responsibilities

• Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok)

• Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms

• Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects

• Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior 

• Understanding of creative performance metrics and a data-informed approach to iteration.

• Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result

• Leveraging AI tools to accelerate and enhance production (image, video, SFX)

• Proposing, testing, and iterating on new content formats based on performance insights 

• Leading and upskilling junior motion designers

Requirements

• 5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design.

• A strong portfolio showcasing exceptional  brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums.

• Ability to take scripts, footage or design boards and turn them into clear engaging videos

• Strong organisational skills and comfort juggling multiple projects with tight timelines.

• A strong point of view on brand and visual storytelling

Motion graphics:

• Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics)

• Working knowledge of Premiere and CapCut

Graphic Design:

• Basic skills in Figma.

• Strong foundation in composition, typography, and visual aesthetics

Performance expertise:

• Strong understanding of paid media algorithms and platform-specific formats

• Experience working with hook-driven storytelling frameworks

• Strong visual awareness and up-to-date trend sensitivity

AI Tools:

• Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms

Good to have skills:

• Strong storyboarding / storytelling skills (preparing boards for animation)

• Basic sound design skills

• Ability to use sound effects strategically to enhance engagement and retention

• UX/UI design