Wealth Product Campaign Management

我们的愿景

作为全球⼗⼤数字资产交易所之⼀（仍在上升🚀），我们在交易、安全 和区块链产品创新⽅⾯提供⼀流的服务体验。

我们的⽬标是让所有⼈都能参与到加密市场的建设中来，使得最前沿的、最有潜⼒的加密货币项⽬得以安全上线并交易。你有兴趣加⼊这样⼀⽀去中⼼化团队吗？

Job responsibilities

• 1. Product Full Lifecycle Operations
• Responsible for the overall operational planning and execution of wealth management products.
• Develop and execute online promotion strategies to continuously enhance product visibility, brand awareness, and market penetration.
• Collaborate closely with Product, R&D, and other departments to drive product feature optimization and process improvements, perfecting the product feedback loop.
• Continuously monitor market trends and competitor activities. Combine insights from user needs to propose forward-looking product optimization and innovative operational initiatives.
• 2. User Growth and Retention
• Design multi-dimensional, segmented operational strategies based on user profiles and behavioral data. Establish mechanisms for user acquisition, activation, retention, and re-engagement tailored to users at different lifecycle stages.
• Build and optimize the user growth system, guiding new users to convert into high-net-worth and highly-engaged users.
• 3. Data-Driven Strategy and Iteration
• Dynamically iterate on marketing campaigns, user journey design, and product content strategies based on analytical results, enabling rapid testing and optimization.
• Optimize resource allocation and enhance the actual conversion efficiency and commercial value of operational activities through regular data reviews and evaluations.

Requirements

• 1.Wealth Management Product Operation Experience: Possess practical experience in operating financial products (e.g., lending, on-chain staking, options), with clear case studies demonstrating results in growth, user retention, etc.
• 2.Familiarity with On-Chain Ecosystem: Understand mainstream on-chain lending and staking protocols and their operational logic. Able to integrate on-chain strategies with platform product design and promotion.
• 3.Business Development Capability: Have experience independently leading or participating in business cooperation, cross-project resource integration, and external resource acquisition. Possess strong project management and negotiation skills. Proficiency in English is a plus.
• 4.Data Analysis Skills: Proficient in using tools such as Excel, Tableau, and Python for user behavior analysis, campaign performance tracking, and strategy review.
• 5.Financial Academic Background: Hold a degree in finance, economics, mathematical statistics, or a related field. Understand the structure and logic of both traditional and crypto financial products.

Gate价值观

我们崇尚价值⾄上的原则，您的知识、愿景和⾃主性将在这⾥充分发挥， 我们专注于使⽤最好的产品和服务来赢得全球客户的赞誉，并将去中⼼化的理念带到世界各地。

我们的价值观包含正直、洞察、创新、求知与合作，在Gate我们致⼒于打造独特的Gate风格，并寻找与Gate价值观相契合的你。

我们的公司

Gate成⽴于2013年，是领先的加密货币交易所之⼀，在全球范围内提供 与多种领先数字资产交易相关的服务。Gate拥有超千万的注册⽤户，被认为是全球最安全和最可靠的加密货币平台之⼀。 Gate已经过区块链透明度验证，根据流动性和交易量 ，⼀直稳居全球⼗⼤加密货币交易所⾏列（CoinGecko）。