SEO/SEM Generalist

Responsibilities

• Plan, develop and implement our SEO strategy to improve the overall marketing performance
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Identify our users to better target identified users
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements

• 3 years of experience with planning and implementing a successful SEO strategy
• Experienced in web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML, CSS, JavaScript
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on company’s success