Senior Marketing Analyst

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

• Strong sense of end-to-end ownership of marketing analytics: from data definition and tracking, through analysis, to insight delivery and decision support.

• Proven ability to translate complex datasets into clear, actionable insights that directly influence marketing and growth decisions.

• Own end-to-end marketing analytics across paid, organic and external marketing channels.

• Design, build, and maintain dashboards and reports in Tableau to track performance, ROI, LTV, CAC, cohort behavior, and funnel conversion.

• Demonstrated experience driving automation: reducing manual reporting, improving data quality, and standardizing KPIs and workflows.

• Analyze mobile and web acquisition performance using Adjust (attribution, cohorts, fraud signals, SKAN where applicable).

• Work with large datasets in Amazon Redshift (and related data stack) to perform deep-dive analyses and ad-hoc investigations.

• Partner closely with Marketing, Growth, Product, and Finance teams to translate business questions into actionable insights.

• Develop and maintain standardized metrics, KPIs, and marketing performance frameworks.

• Lead advanced analyses such as cohort analysis, incrementality testing, funnel optimization, and campaign effectiveness measurement.

• Identify growth opportunities and inefficiencies across channels, geographies, and user segments.

• Support experimentation and A/B testing by defining success metrics and analyzing results.

• Stay up to date with crypto-specific trends, regulatory considerations, and market dynamics that impact marketing performance.

What makes you stand out:

• 3+ years of experience in marketing, growth, or product analytics, preferably in tech, fintech, or crypto.

• Strong hands-on experience with Tableau (dashboard design, performance optimization, storytelling).

• Solid experience with mobile attribution tools such as Adjust (or similar: AppsFlyer, Branch).

• Experience operating within a large and diverse marketing analytics and martech stack, including:

  • Web & Product Analytics: GA4.

  • SEO & Organic Performance: Google Search Console, Ahrefs.

  • Behavioral & UX Analysis: Hotjar (or similar session recording / heatmapping tools).

  • Research & Measurement: Attest (or other brand lift, survey, or market research platforms).

• Advanced SQL skills and proven experience working with Amazon Redshift or comparable data warehouses.

• Strong understanding of digital marketing channels (paid media, affiliates, ASO, SEO, CRM, lifecycle).

• Deep knowledge of marketing KPIs: CAC, LTV, ROAS, retention, churn, funnel metrics, and cohort analysis.

• Experience with experimentation frameworks, A/B testing, and statistical analysis.

• Ability to work with messy, incomplete, or evolving datasets and still produce reliable insights.

• Strong business acumen and ability to turn data into clear, actionable recommendations.

• Excellent communication skills; able to explain complex analyses to non-technical stakeholders.

• Comfortable working in a fast-paced, high-growth crypto environment.

Nice to have:

• Experience with SKAN, MMP limitations, and privacy-driven attribution changes.

• Familiarity with Python/R for analysis.

• Prior experience in crypto, Web3, or financial products.

Nexo Benefits:

• Competitive and rewarding remuneration package.
• Annual performance-based bonuses.
• Comprehensive Learning Hub for continuous growth.
• Hybrid work model: primarily office-based with scheduled home office flexibility.
• A dynamic and inspiring environment with cutting-edge projects.
• Career development opportunities in a global leader driving the next generation of wealth.
• Customizable personal benefits package.
• Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
• Parking and public transportation cards at preferential rates, plus free electric bikes.
• Fresh fruits, snacks, and a well-stocked office kitchen.
• Regular department team buildings and company-wide team buildings.