Senior Associate / Associate, Marketing Specialist (Consumer Banking ), Group Marketing & Communications

Business Function

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

About the Role

We are seeking a dynamic, creative and highly organised individual to join our Brand and Partnerships team. This role offers a unique opportunity to drive marketing and business outcomes for POSB. You will be instrumental in executing impactful campaigns, oversee the overall POSB savings and segment proposition, and enhancing our brand presence across various channels.

Key Responsibilities:

▪ Campaign Strategy and Execution:

• Lead the end-to-end execution of marketing campaigns, from planning and project management to timely delivery and performance tracking.

• Effective management of external creative and media agencies to ensure timely execution of initiatives.

• Collaborate with media agencies and internal business analytics teams to demonstrate campaign attribution and measurable impact on business objectives.

• Ensure consistent application of brand identity across all marketing materials to strengthen brand recognition.

▪ Campaign and Results Tracking:

• Leverage data-driven insights and experimentation to optimise campaign performance, inform decision-making, and understand consumer behaviour.

• Define, track, and analyse key business and marketing KPIs to glean actionable insights, formulate hypotheses, and continuously improve future campaigns.

▪ Stakeholder Management:

• Build and manage relationships with internal and external stakeholders to support cohesive campaign execution.

• Coordinate internal discussions and tactical execution, including DBS/POSB product integration into campaigns.

• Partner with product teams to improve user experience, campaign effectiveness, and business outcomes.

• Support weekly cadence, budget tracking, and business review sessions.

▪ Drive development and segment strategy

• Lead strategy for the kids-to-teens segment and execute campaigns to drive key propositions and products within the segment.

▪ Operational Support:

• Track redemptions, manage merchandise inventory, and ensure payment data accuracy.

▪ Budget Management:

• Manage spend and budget projections and ensure timely cost submissions.

▪ Events Planning and Execution:

• Plan and execute engaging brand and partnership-related events and customer activations to drive brand awareness and engagement.

• Support school outreach efforts in driving financial literacy for kids.

• Manage Run for Kids event planning and execution, including coordination with internal and external stakeholders.

▪ Customer Feedback:

• Monitor and analyse customer feedback through surveys to identify areas for improvement and inform future strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 3–4 years of relevant marketing experience, preferably in banking, financial services, or consumer marketing.

• Strong project management skills with the ability to manage multiple campaigns, timelines, stakeholders, and deliverables concurrently.

• Comfortable using customer insights, data, and analytics to shape marketing strategy and campaign optimisation.

• Good understanding of digital marketing channels, content development, and customer journey management.

• Excellent written and verbal communication skills, with strong stakeholder management and problem-solving abilities.

• Self-motivated, detail-oriented, and passionate about delivering customer value and strengthening brand experience.

Location:

DBS Asia Central

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time