Social Media Manager (Singapore)

one role will be based in the US to engage our community via socials, based on US trends and moments  (e.g OG.com, etc) + align with local XFN partners based in the US; the other will be in Asia for deeper coordination with our local XFNS in APAC.

Responsibilities

• Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.

• Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.

• Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent. 

• Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.

• Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

Requirements

• At least 5 years of experience as a Social Media Manager, Specialist or similar role.

• AI-native with a deep understanding of the current AI tooling landscape.

• Strong project management skills with the ability to supervise multiple projects.

• Hands-on experience using social media management/posting tools.

• Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.

• Able to create, edit ; repurpose content. Knowledge of design tools is a plus.

• Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.

• Be an excellent team player, well organised and keep cool when working to tight deadlines.