2 days ago
User Growth Operations
Coins Ph
Any•Remote
📍 On-site
Category: MarketingSubcategory: Growth MarketingType: Full-time
Responsibilities
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
Requirements
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Proficient in SQL, Tableau, and other data analysis tools
- Passionate about localized operations, user insights, and financial product growth
Skills
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Coins Ph
WebsiteStart your crypto journey with Coins.ph 🚀
Founded in 2014, Coins.ph aims to build an open financial ecosystem by granting broad access to Web3 and digital assets. As the Philippines' leading crypto platform, it serves over 16 million users who can conveniently trade cryptocurrencies and utilize diverse financial services through its user-friendly mobile app. The rapidly expanding startup seeks driven and talented individuals to contribute to its impactful mission.
201 - 500 employees
Founded 2014
Manila, PH
Privately Held
Financial Services
Emerging Markets
Money Transfer
Blockchain
Remittances
Philippines
Mobile wallet