Social Marketing Manager

About the Role

We’re looking for a Social Media Manager who can own and elevate our social presence across all major platforms. This role goes beyond posting—you will drive content quality, campaign execution, and audience growth, while ensuring everything we put out is aligned with business goals.

Key Responsibilities

• Own Multi-Channel Social Strategy
  Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
  Ensure consistent brand voice while adapting content to each platform
  Plan and execute weekly and monthly content calendars
• Elevate Content Quality
  Continuously improve content quality, storytelling, and visual standards
  Work closely with designers, editors, and KOLs to produce high-performing content
  Identify trends and translate them into relevant, on-brand executions
• Campaign-Driven Execution
  Lead social execution for key marketing campaigns (product launches, promos, activations)
  Ensure social content supports conversion, engagement, and user acquisition goals
  Collaborate cross-functionally with PR, KOL, and growth teams
• Drive Growth & Engagement
  Grow followers and improve engagement across all platforms
  Optimize content based on performance data and insights
  Experiment with formats, hooks, and content structures to improve reach
• Monitor Social Sentiment
  Track and analyze social sentiment, trends, and user feedback
  Respond to community interactions and manage brand voice in real-time
  Identify risks, issues, or opportunities from social conversations

Requirements

• 3–6+ years experience in social media, content, or digital marketing
• Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
• Proven track record of growing accounts and improving engagement
• Strong content instinct—knows what works, not just what looks good
• Data-driven, but also creative and fast-moving
• Experience in fintech / crypto is a plus