Regional Growth Manager - CIS

We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.

Responsibilities

• Drive user growth and reactivation through local growth initiatives and experiments;
• Launch and optimise acquisition and activation campaigns based on data and business priorities;
• Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
• Monitor key growth metrics, analyse performance, and translate insights into actions;
• Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

Requirements

• 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
• Proven experience running end-to-end growth campaigns with measurable business impact;
• Strong analytical skills and confidence working with data to make decisions;
• Ownership mindset with the ability to execute independently in a fast-paced environment;
• Experience with experimentation, A/B testing, and campaign optimisation;
• Native Russian and strong English communication skills;
• Passion for crypto, fintech, or emerging technologies.