Content Writer/Specialist

Responsibilities:

• Write and edit global comms pieces and long-form explainers

• Support content for company narratives and milestone stories, connecting content to Binance’s key messages

• Bring ideas on narrative angles and story framing

• Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs

• Support and help scale the team’s use of AI tools in content operations and reporting

• Support user/community and KOL stories, interviews, and video content

• Help with content amplification and repurposing across channels

• Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more

• Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards

• Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework

Requirements:

• Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience

• Native or fluent English, with excellent writing and editing skills and strong attention to detail

• Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom

• Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling

• Genuine interest in crypto, blockchain, and fintech

• AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows

• Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions

• Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight

• Able to multitask and work to tight, sometimes same-day deadlines

• Strong communication skills and comfortable working in a distributed, mostly async team

• Proficient Mandarin is a plus